Communication can change lives as long as you have the right perspective.
Early in my career I was helping to market a new therapy. My wife had seen it used firsthand while working at the hospital. It was nice to hear about the real-life application.
But, my true appreciation came when my wife's grandfather fell ill. It was the therapy that I was helping to promote that changed his outcome. I was not the one who developed the technology, but I was playing a key part in helping people learn about the therapy, that in some cases, would save lives.
After that I was no longer a designer, but rather I became an advocate. And that role has stuck with me throughout my career. From Design, to Art Direction, to Account Management, I see my work as more than a deliverable. It is my responsibility to bring people closer to the solutions that will change their lives.
Photograph Courtesy of
Jeffrey Hunter
“Mr. Bain’s expert knowledge of the many facets of communication has been instrumental in working with the AJR leadership team to identify key communications initiatives... I want to specifically thank John for his commitment to quality and professional integrity; it is recognized by his leadership and products developed by his team.”
“John was my most trusted and longest tenured employee and for that I am forever grateful. He held the keys to the Ubiquity castle by maintaining all client relations, budgets and their (sometimes) unrealistic expectations.”
“John is one of my favorite marketing professionals with whom to work. He’s efficient, organized and has excellent knowledge of marketing as a discipline. Because of all of this, he’s terrific resource for the “big picture” when working on complex marketing problems.”
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